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Product analytics + customer context

Product analytics that connects behavior to customer context.

See where visitors come from, which URLs attract attention, and where they spend time. Replay sessions, visualize heatmaps and UTM sources, then connect behavior to feedback and support conversations.

Availability and data limits vary by plan.

FeatureShark dashboard showing visitor regions, top URLs, time spent and UTM attribution
FeatureShark dashboard showing visitor regions, top URLs, time spent and UTM attribution

FeatureShark dashboard showing visitor regions, top URLs, time spent and UTM attribution

From traffic to attention

Know what is happening across your product.

Move beyond a page-view total. Compare regions, URLs, time spent and campaign sources from one product analytics dashboard.

  • Traffic by country and region
  • Most-visited URLs
  • Pages with the highest time spent
  • UTM source and campaign visualization

Traffic by country and region

Most-visited URLs

Pages with the highest time spent

UTM source and campaign visualization

Individual visitor context

Go from an aggregate pattern to the person behind it.

Open any visitor to see their complete journey, the sessions behind it and the support conversations that followed.

FeatureShark visitor Navigation Timeline showing page visits and engagement context
FeatureShark visitor Navigation Timeline showing page visits and engagement context

FeatureShark visitor Navigation Timeline showing page visits and engagement context

Navigation Timeline

Review every page visited, time on page, device, locale, load time and scroll depth in chronological order.

Watch the session, not just the metric.

Replay the customer journey to see where attention, confusion or friction appeared. Sensitive fields stay masked in the replay.

FeatureShark Session Replay with masked fields and a session event timeline
FeatureShark Session Replay with masked fields and a session event timeline

FeatureShark Session Replay with masked fields and a session event timeline

Keep the conversation beside the behavior.

See what the visitor did before they asked for help, then keep that journey attached to the support conversation and product context.

FeatureShark visitor conversation connected to journey context
FeatureShark visitor conversation connected to journey context

FeatureShark visitor conversation connected to journey context

Behavior at a glance

See what gets attention—and what gets missed.

Generate heatmaps for the URLs that matter. Visualize interaction patterns and scroll behavior before changing a page or product flow.

FeatureShark heatmap showing attention across a product page
FeatureShark heatmap showing attention across a product page

FeatureShark heatmap showing attention across a product page

One connected loop

Understand. Investigate. Act.

  1. 01

    Find the pattern

    Use regions, URLs, time spent, UTMs and heatmaps to see where an opportunity or problem is growing.

  2. 02

    Open the journey

    Move into a visitor timeline, session replay and conversation to understand why it happened.

  3. 03

    Improve the experience

    Turn the evidence into support follow-up, feedback, roadmap decisions and clearer releases.

Useful context without exposing sensitive inputs.

Sensitive fields are masked in session replays so teams can investigate behavior without displaying private form values.

FAQ

Questions about FeatureShark Product Analytics

What can I see for each visitor?

Each visitor profile brings together a chronological Navigation Timeline, Session Replay, Conversations, device and location context, page visits and total time.

Can FeatureShark show which URLs perform best?

Yes. You can compare URLs by visits and see where visitors spend the most time.

Does FeatureShark visualize UTM parameters?

Yes. UTM source and campaign data can be visualized alongside product traffic and visitor journeys.

Is sensitive information visible in session replay?

Sensitive fields are masked in session replays.

Which plans include Product Analytics?

Product Analytics availability and data limits vary by plan. Compare the current plans to choose the right workspace.

Behavior meets customer voice

See the experience your metrics cannot explain alone.

Bring analytics, replay, feedback, support and product decisions into one workspace.

Availability and data limits vary by plan.